Your website may look good.But that doesn't mean it works.

There does not have to be a single reason, and it cannot be told without measuring: visitors may not find you, may find you but not understand what you do, or may understand but not get in touch. Google Analytics 4 lets a business mark the actions that matter (such as a submitted enquiry form — Google's recommended 'generate_lead' event). Funnel exploration shows, step by step, where visitors drop out of a journey, so where a site loses enquiries can be measured rather than guessed. Microsoft Research found that visitors screen a page first and only read it in detail if it passes that first check (Liu, White & Dumais, SIGIR 2010).

This does not tell you at which step your own site loses people, and it does not show that missing customers always come from a break at a single step.

Measuring which step breaks is the first thing we do, before recommending a new website, SEO or AI work.

Whether to rebuild depends on where the problem sits. Some problems sit in the foundation: Google indexes and ranks the mobile version of a site. A PHP version past end of life gets no security fixes. A rebuild that changes URLs carries its own cost: Google recommends permanent redirects from old to new URLs and warns rankings may fluctuate temporarily during the move.

These facts do not say your site needs a rebuild, that a redesign brings more customers, or after how many years a site should be replaced.

Our view (not a measured rule): if the foundation is sound, fix the parts that fail before paying for a rebuild. To find which part fails, see the diagnosis above.

No. Translation changes the words; winning a new market also depends on whether each language version can be found in that market's search results and whether its buyers get the proof they need before they contact you. In practice that means a separate, indexable URL for each language, reciprocal hreflang so search engines show the right version, messaging written for how that market searches and decides, and right-to-left layout where the language needs it. We run this architecture on our own multilingual product, turkdizisi.com: 8 languages with reciprocal hreflang and 12,000+ URLs, and every claim can be checked on the live site. In Google Search Console for 1–24 September 2026 it recorded 119,000+ impressions and 1,450+ organic clicks from 100+ countries; the raw exports are linked on the case page. turkdizisi.com is ClassyDesign's own product, not a client project.

The figures show search visibility, not customers or revenue. We have no published third-party multilingual client case yet. We do not offer word-for-word translation as a standalone service.

Which of a site's pages should be translated, localized or written directly for a market is its own decision: professional translation preserves the accuracy of existing material, marketing localization adapts tone and messaging to what that market expects, and original in-language content is written directly for a market where translating the source would not serve it — a single project can use more than one of these. ClassyDesign's founder, Uğur Arı, brings more than 15 years in the professional language industry and is a sworn translator (yeminli mütercim-tercüman) in English and French; that background is integrated into how these decisions get made on ClassyDesign's international website projects, not offered as a separate translation service. For other project languages, ClassyDesign coordinates professional translators, localization specialists and other language professionals project by project.

If you are entering a new market, the Check-up measures how buyers in that market search and whether your current site can be found there before anything is rebuilt.

Clients retain ownership of their website, content, domain and accounts, in accordance with the agreed project scope.

Yours. The domain, DNS, hosting, Google Search Console, Google Analytics, Google Business Profile and any ads or tag accounts are created in your name and in your accounts; Classy Design works as a delegated user. When the engagement ends you revoke our access and there is nothing to hand over. What stays with us is only our method, our audit tooling and our research data; the site's code and content are yours.

Ask for things you can check yourself rather than descriptions: live URLs of the work, raw analytics or Search Console exports behind any figure, the date each figure was measured, and the results that did not go well. When comparing studios, look at four things: can you open the work yourself; does every number carry its source, tool and date; are negative or null results kept visible; and does the studio say what it has not proven. Our own evidence is published this way. The turkdizisi case lists each claim with a URL to check it, and our AI-discovery benchmark keeps every measurement, including 0 of 18 and 0 of 19 results, as dated rows that are never overwritten. This is ClassyDesign's own site; apply the same checks to us.

These checks show whether claims are real, not whether a studio is the right fit for your project, and we do not claim to be better than studios that publish differently.