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Brief
One store had to sell into three different markets (US, UK, Gulf) — and serve gift buyers, subscribers and one-off customers without offending any of them.
Brand and shop for a monthly box that carries the Turkish hammam ritual abroad. Not speed — rhythm.
One store had to sell into three different markets (US, UK, Gulf) — and serve gift buyers, subscribers and one-off customers without offending any of them.
The home page offered three doors: ritual gift, subscription, single box. Each door had its own language and price feel. The core visual system stayed as bare as a hammam stone.
This concept explores how one store can carry a gift buyer, a subscriber and a one-off customer without alienating any of them. It is not tied to a live client brief; it shows our approach to subscription flow design.
We take on a small number of projects at a time — mostly multilingual, international or design-led work. Share the details below and we'll tell you honestly if we're the right fit.
Classy Design is led by Uğur Arı, bringing design, development and multilingual digital systems together in one practice. His professional background across Turkish, English and French shapes the studio's approach to international work.