01
Brief
Toparla is used in heavy traffic, on small screens, with one thumb. Decisions had to land in under two seconds — for the driver and for the rider.
A calm, readable, fast mobile dialect for urban mobility — in a category that screams.
Toparla is used in heavy traffic, on small screens, with one thumb. Decisions had to land in under two seconds — for the driver and for the rider.
We limited the palette to a single hue. We put exactly one decision on every screen. Everything else moved to the second screen.
This concept explores how a mobility interface used one-thumbed in heavy traffic can bring a decision under two seconds. It is not tied to a live client brief; it shows our approach to mobile product language.
We take on a small number of projects at a time — mostly multilingual, international or design-led work. Share the details below and we'll tell you honestly if we're the right fit.
Classy Design is led by Uğur Arı, bringing design, development and multilingual digital systems together in one practice. His professional background across Turkish, English and French shapes the studio's approach to international work.