01
Brief
The client wanted buyers to stay 30 minutes, not 30 seconds. The target: book three private viewings out of the twelve residences in the portfolio.
A quiet, spacious, photographically led digital catalogue for a luxury residence portfolio. Not one hero page — every page.
The client wanted buyers to stay 30 minutes, not 30 seconds. The target: book three private viewings out of the twelve residences in the portfolio.
Listing, floor plan and neighbourhood story sit on one long page. Single CTA: 'Request a private viewing.' Form has three fields.
This concept explores how one long page in luxury real estate can be composed to hold a visitor for 30 minutes rather than 30 seconds. It is not tied to a live client brief; it shows our approach to photography-led catalogue language.
We take on a small number of projects at a time — mostly multilingual, international or design-led work. Share the details below and we'll tell you honestly if we're the right fit.
Classy Design is led by Uğur Arı, bringing design, development and multilingual digital systems together in one practice. His professional background across Turkish, English and French shapes the studio's approach to international work.